Although there is surge of demand in the field of Creative education in India and we expect this trend to continue, the country does not have a good academic journal in the field of arts and design.

This Journal will be highly relevant in present times and will be considered as a key driver for entrepreneurship and societal transformation. Design and innovation are vital in contemporary times as they offer the means to address complex challenges, drive economic growth, and improve the quality of life. They are not only essential for businesses and entrepreneurship but also play a critical role in societal transformation and addressing global issues. The ability to think creatively, design effectively, and innovate continuously is key to success in the 21st century.

• Competitive Advantage: Design and innovation can provide a significant competitive advantage in the modern business landscape. Companies that invest in design thinking and innovative solutions are better positioned to differentiate themselves, attract customers, and gain a competitive edge.
• Human-Centric Approach: Design thinking and user-centred design are essential for creating products, services, and experiences that meet the specific needs and preferences of customers. This focus on the end user helps in building stronger, more loyal customer bases.
• Solving Complex Problems: Many of the challenges we face today, whether in healthcare, sustainability, or technology, are complex and multifaceted. Design and innovation are essential for developing creative and effective solutions to these problems.
• Adaptation to Change: In an era of rapid technological advancements and changing consumer behaviours, businesses and organizations need to continually adapt. Innovation allows them to stay relevant and responsive to evolving market dynamics.
• Efficiency and Sustainability: Innovative design can lead to more efficient processes, reduced waste, and improved sustainability. This is crucial in addressing global issues like climate change and resource scarcity.
• Entrepreneurship and Startups: Entrepreneurship often begins with a novel idea or innovative solution to a problem. Startups that leverage design and innovation are more likely to succeed in the competitive startup ecosystem.
• Economic Growth: Investment in design and innovation can stimulate economic growth by creating new industries, jobs, and opportunities for individuals and communities.
• Global Connectivity: The interconnectedness of the world means that ideas, products, and services can quickly reach global markets. Innovative design is essential for attracting and retaining international customers.
• Social Transformation: Design and innovation can drive social transformation by addressing societal issues, such as healthcare access, education, and poverty alleviation. These approaches can lead to more inclusive and equitable societies.
• Quality of Life Improvement: Advances in design and innovation have led to improved quality of life for people around the world, with innovations in healthcare, transportation, communication, and more.
• Resilience: Design thinking and innovation can enhance resilience in the face of crises, such as the COVID-19 pandemic. They enable organizations to adapt quickly and find new solutions to unprecedented challenges.
• Cross-Disciplinary Collaboration: Design and innovation often require collaboration between experts from various fields, fostering interdisciplinary approaches to problem-solving.

Disclaimer

The information, contents, views/ opinion and data appearing in the articles and advertisement in the journal are the sole responsibility of the concerned author(s) or advertisers. The Editor, Editorial Board and the publishers disclaim responsibility and liability for any statement or any opinion made by the contributors. All disputes are subject to Sonipat Jurisdiction only.